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CABE POLICY IS INCLUDED FOR REVIEW
EXISTING CPS POLICY:
1325P
COMMUNITY/BOARD OPERATIONS
ADVERTISING AND PROMOTION IN THE SCHOOL SYSTEM
Advertising and Promotion in the School System
The Board of Education believes that properly regulated opportunities for advertising and
promotion can be a positive partnership between the school system and the community. The
Board also recognizes its responsibility to protect its students from exploitation by private
interests and to uphold the values and standards of the school system and community.
The Superintendent or designee must approve advertising in school district facilities or on
school district property. Any approval will state precisely where the advertising is to be located
and for how long. Advertising will not be allowed outside the approved location or time span.
Advertising, for the purposes of this policy, is defined as allowing for-profit making companies
or organizations to utilize school property or facilities to promote their goods or services in
exchange for money, service, material or other compensation. Advertisements must be aligned
with the district’s mission, core values and beliefs, as determined by the Superintendent or
his/her designee.
Restrictions on Advertising
The following restrictions will apply to all advertising:
Advertising shall not:
1. Violate or contradict the standards, values or educational goals of the school district or
community
2. Promote hostility, disorder or violence
3. Attach or defame ethnic, racial or religious groups
4. Discriminate, demean or harass any person or group
5. Inhibit the functioning of the school or district
6. Override the school or district identity
7. Involve any political promotion or endorsement
8. Be obscene or violate the prevailing community standards
9. Promote any religious organization
10. Use any district or school logo without prior approval
ADVERTISING AND PROMOTION IN THE SCHOOL SYSTEM Page 1 of 3
11. Allow any message deemed to be inappropriate as determined by the Superintendent of
Schools or his/her designee
Funds Management and Allocation
Subject to primary oversight of the Board of Education, the Superintendent or designee shall
have the authority to allocate revenue raised through advertising to support school district
programs. Permissible uses of advertising revenue shall include, but are not limited to, the
production of advertising materials, costs of attending student award ceremonies, funding
student awards, purchasing trophies and equipment.
The Superintendent or designee may enter into partnerships with school-related programs,
clubs and/or organizations for the purpose of selling advertising to support specific programs.
Revenue raised to support such specific programs shall be allocated to those programs,
provided, however, that the Superintendent or designee may allocate this revenue to other
uses when needed.
All revenues and expenditures related to advertising shall be subject to reporting requirements
as dictated the Chief financial Officer.
Approval
All proposals for advertising shall be submitted, in writing, to the Superintendent of Schools, on
the Proposal for Advertising Form 1. Advertising proposals must be approved in writing by the
Superintendent or designee prior to being displayed on school district property or facilities.
The Superintendent may refer any proposal for advertising to the Board of Education for its
approval. Any arrangement that calls for the district to enter into a formal contract must be
approved by the Board of Education.
Advertising in school-based publications or activity “programs” (newspaper, yearbook, play
programs, concert programs, etc.) must be approved, in writing, in advance, by the school
principal or designee. This advertising must meet the standards described in this Policy. The
principal may refer advertising to the Superintendent for approval.
Disclaimer:
The approval and sale of advertising by the school district does not constitute endorsement of
any product, company or organization.
Policy adopted: April 13, 2000
Policy revised: February 9, 2011
Policy revised: November 15, 2011
Policy revised: March 30, 2021
COLCHESTER PUBLIC SCHOOLS
Colchester, CT
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SUGGESTED POLICY FROM CABE
1325
Community Relations
Advertising and Promotion
Students must be protected from possible exploitation in advertising or promoting interests of any
nonschool agency or organization. Within that context:
1. Schools may cooperate in furthering the work of any non-profit community-wide social service
agency; provided that such cooperation does not restrict or impair the educational program of
the schools.
2. The schools may use films or other media materials which include commercial messages
providing such materials can be justified on the basis of their educational values.
3. The Superintendent may, at his/her discretion, announce or authorize to be announced, any
lecture, play, film, or other community activity with educational value.
4. The schools may, upon approval of the Board of Education, cooperate with any agency in
promoting activities in the general public interest, and which promote the education and the
best interests of students.
5. No advertising material may be posted or distributed to students which, in the opinion of school
authorities, would contribute to the personal gain of an individual, business, or company except
as follows:
a. Educational material used by staff for educational purposes.
b. Samples, calendars, supply catalogs, etc., distributed to staff for examination, testing or
review or routine classroom use.
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